Birmingham Panthers Announce New Partnership with Powerleague
25 March 26
Powerleague has partnered with Birmingham Panthers to support the continued growth of netball across the Midlands.
With a strong presence across the UK, Powerleague is focused on creating more opportunities for people to play sport, whether through netball, football, or other social formats. This partnership reflects a shared ambition to grow participation, engage new audiences, and strengthen local sporting communities.
By working together, Powerleague and Birmingham Panthers aim to inspire more people to get active and be part of the game, both on and off the court.
The partnership will see Powerleague featured through on-court advertising at Birmingham Panthers fixtures, helping to build brand visibility while supporting the wider netball community and its development.
Chantelle Smithen, Head of Netball, Powerleague;
“At Powerleague, everything we do is about getting more people playing and enjoying sport. We share that same ambition with Birmingham Panthers, particularly across the Midlands, which makes this partnership a really strong fit. Together, we’re looking forward to reaching new audiences and driving participation in the region.”
James Tombs, Head of Commercial, Birmingham Panthers;
“Joining forces with Powerleague gives us a real opportunity to continue building our engagement with the netball community in Birmingham and across the West Midlands, as we work together towards providing more opportunities for people to access opportunities to play netball. We look forward to a long-term strategic relationship that provides positive recreational uplift and also impact performance, talent ID, and support the commercial development and professional ambitions of the Birmingham Panthers”.
Powerleague operates from 44 clubs across the UK, Ireland and the Netherlands, as well as over 300 partner venues, offering a range of products including football and netball leagues, social play, kids coaching, kids’ parties, kids’ camps, and functions & events.
Powerleague is proud to welcome over 8.5 million customers to its clubs each year, with more than 2,000 teams competing in leagues every week across football and netball.
The brand’s vision is to create more opportunities for people across the UK to experience the life-enhancing benefits that team sports can bring. Visit www.powerleague.com


